Academy
Built on Tradition. Driven to Develop.
Throwback Academy is a professional, year-round indoor baseball training facility offering private instruction, clinics, and small group training for players of all ages and skill levels. Every player is coached as an individual — because that's the only way development actually works.
Throwback Academy by the Numbers
1
College National Championship
Professional
High Level
Integrity
Why Throwback Academy
The Standard Is Different Here
1
Individual Attention
Every player is coached as an individual — not as part of a group moving through a generic curriculum. Your needs, your level, your development. That's how real progress happens.
2
Skill + Baseball IQ
Most programs develop skills. We develop players. That means training the physical tools and building the game understanding to know how and when to apply them in real situations.
3
The Standard Doesn't Move
Throwback Academy exists because standards matter. Every session, every player, every rep — the expectation is high. That's not a marketing line. It's what Throwback Academy was built on.
"Every player who walks in here is someone's kid. I coach them that way — with high expectations, real accountability, and genuine investment in who they're becoming."
— Andrew Cowley, Owner & Director of Player Development
Ready to get started? Reach out to Andy at (608) 225-1978 or andy@throwback-academy.com and let's talk about what your player needs — then we'll get you on the schedule.
About Andrew Cowley
25 Years.
One Standard.
I grew up in a small community outside Madison where baseball was more than a sport — it was the identity of the place. I played for legendary coach Jerry Barsness, who instilled standards, discipline, and attention to detail — values that shaped everything about how I coach today. I played through college, started coaching before I graduated, and have spent over 25 years developing players and building programs at every level of the game.
Throwback Academy is everything I've learned, built into one place — a professional training facility where the standard is real, the instruction is individual, and the development goes beyond the field.
Credentials & Experience
25+ years of coaching and individual instruction
12 Years High School Head Coach
7+ years coaching at the collegiate level
High school teams coached by Andy have combined to win 10 conference titles, 7 regional titles, 4 sectional titles, and 1 state title
National Championship — College Player
5+ Years as Travel Organization Director, Lead Coach & Lead Instructor
Licensed Educator — State of Wisconsin
How I Coach
The Philosophy Behind Throwback
Every Player Is Different
Players come in with different skills, different athleticism, different maturity, and different ways of processing information. They can't all do the same things at the same time. I coach each player individually — meeting them where they are and pushing them toward where they can go.
I Ask Before I Teach
Every session starts with a conversation. What do you want to work on? What are you doing well? What are you struggling with? That's not small talk — it tells me how to coach you that day. I come in with a plan, but the player in front of me is always more important than the plan I brought.
Skills and Game Intelligence
I see too many gifted athletes who can perform a skill but don't know how to apply it in a real situation. We train both here — the physical tools and the baseball IQ to know what to do with them. Understanding the game is teachable, and it's part of what we build.
Development Beyond the Field
The work ethic, accountability, and character players build at Throwback Academy follows them off the field — into the classroom, into relationships, into life. I've seen it happen. That's the actual result of doing this work the right way.
"Every player has a different ceiling. My job is to help them reach it — and to make sure what they build along the way follows them wherever they go next."
— Andrew Cowley, Owner & Director of Player Development
What We Offer
Training Built Around You
Every service at Throwback Academy is built around individual development — not a one-size-fits-all curriculum. Choose the format that fits your player, your schedule, and your goals.
⚾
Private Instruction
1-on-1 with Andy
The highest level of individual attention available. Sessions are built around your player's specific needs, current ability, and goals. Andy evaluates, adapts, and coaches in real time.
Available for baseball and softball players of all ages and skill levels.
Baseball: Hitting · Pitching · Fielding · Catching
Softball: Hitting · Fielding · Catching
- 60-Minute Session$85
- 60-Minute Session
(2 players)$100
- 30-Minute Session$55
⚾
Clinics
4–12 Players Per Session
Structured clinic sessions built around a theme or skill focus. Players receive group instruction and individual coaching within the session. Best for players looking for consistent development at an accessible price point.
- Single Clinic$25/player
- 2-Pack$40/player
- 5-Pack$95/player
- 10-Pack$180/player
⚾
Small Group Training
Advanced Instruction · 3–6 Players
Small group sessions for advanced and serious players. More individual attention than a clinic, with the energy and competition of a group environment. Players are pushed and developed at a high level.
- Single Session$40/player
- 5-Pack$150/player
- 10-Pack$280/player
Participant Waiver & Release
All participants must have a signed waiver on file before their first session. The waiver covers participation acknowledgment, assumption of risk, and release of liability.
Complete Waiver Online →
Team Training also available. Looking to bring your high school or travel team in for a session? Throwback Academy works with teams on skill development, situational training, and baseball IQ. Contact Andy to discuss your team's needs and scheduling.
Year Round
Private Instruction
Ready to get started? Reach out to Andy directly at (608) 225-1978 or andy@throwback-academy.com to discuss your player's goals and schedule a session. Once you've connected, payment can be completed below.
Summer 2026
Clinic Schedule
Mondays & Tuesdays
June 29 – August 18, 2026
3184 County Hwy J, Verona, WI 53593
Limited to 12 players per session
Same Schedule Every Monday & Tuesday
| Time | Clinic | Ages | Sport |
|---|
| 12:00–1:00 PM | Offensive Skills | 8–12 | Baseball/Softball |
| 1:00–2:00 PM | Pitching | 8–12 | Baseball |
| 2:00–3:00 PM | Fielding | All Ages | Baseball/Softball |
| 3:00–4:00 PM | Offensive Skills | 13+ | Baseball |
| 4:00–5:00 PM | Pitching | 13+ | Baseball |
| 5:00–6:00 PM | Catching | All Ages | Baseball/Softball |
Use the button below to register and reserve your spot — payment is completed at registration.
Not sure which option is right for your player? Reach out — Andy will help you figure out exactly what makes sense.